Hanami Farm Brand Identity

Hanami Farm is a Japanese-inspired farm in Michigan. My task was to create a logo and brand identity that would position this local farm as a destination spot to experience and enjoy.

Hanami is a Japanese custom of enjoying the beauty of flowers, primarily the cherry blossom. With this inspiration, the cherry blossom became the foundational brand mark that is able to uniquely represent Hanami Farm as a stand-alone icon, brand pattern, and window for imagery.